If you are not optimizing your web pages for search engines, you are not only losing a large amount of traffic, it is also likely to be costing you money.
Search engine optimization (SEO) is easy, and if you do it yourself, it’s free: it only takes a little time and a strategy.
If you follow the process described in this article, in a few weeks you will get a free traffic flow to your web pages. In addition, the people who arrive at the pages of your site will be targeted visitors, prepared to buy from you, because they have exactly what they are looking for.
While the usual process of SEO is well known, the process described in this article is different, since it focuses on creating landing pages (landing pages) as points of entry to your website.
Let’s see the process.
Step 1: Discover who is looking for you.
Start by thinking about your customers. Who is looking for you and what terms would they write in a query box of the search engine to find you? The terms that they would write in the search engines are the keywords and the key phrases of your site. Make a list of these keywords. If your site has been online for a few months, analyze the records of your references to see what keywords your visitors used. Because search engines are basically indexing software, your keywords are the keys to the realm of SEO.
You will use your keyword lists and phrases to optimize all your web pages.
Use the keywords in: the titles of your pages, the descriptions of your pages, your metatags and, of course, in the content of the pages. You must also use your keywords in the internal links of your website. It is advisable that other site owners link it using the keywords for which you want them to be as well. This tells the search engines exactly what their pages are about and when the pages should be returned in the results of the query.
Optimize each page of your site with specific keywords for your site, as well as for each individual page. Try to create around 300 to 800 words on each page. Although you will not manage a large amount of content for each page (some pages do not need it), the more text you can get on your pages, including your keywords, the better.
However, it is time we will reimburse you again and again in the coming months and years, in FREE web traffic.
In your optimization process, your individual pages are of utmost importance: especially the landing pages of your site.
Step 2: Create landing pages that sell
The strategy to optimize your website to get traffic and make sales is to optimize each page, as well as create specific “landing pages” for your site. This is because your pages reach the top of search engine results pages, known as SERPs, that your sites do not. (SERPs are the pages of the search engine that are returned when people enter search queries in search fields of search engines).
Step 3: Realize that the content of the landing page is the emperor
You will often hear that “content is king”. However, this must be modified so that “the content is king, but the content of the landing page is the emperor.”
The landing pages are sometimes called “web sales pages”. They often develop as the landing point, so to speak, for PPC advertising. These pages usually have a lot of content, which makes them magnetic for search engines.
Think of your landing pages as entry points or landing pages for your site. You want your landing pages to stand out: they are the most important pages on your site.
Because they are so important, you’ll want to create many landing pages for your site: these will be special pages that you’ll create specifically for the keywords you want discovered in search engines. Consider creating a landing page (sales) with unique and information-rich content for each product and service you sell.
Over time, your special landing pages will attract an increasing flow of traffic to your site. Then, in three steps, you have created powerful search engine optimization for your site.